Veröffentlicht am: 10.10.2025 um 11:22 Uhr:
ca. 3 Minute(n) Lesezeit
INTERMOT: INTERMOT 2025 looks ahead: Young target groups & creator trends
» With innovative formats like the CREATOR DAY on 6 Dec 2025, the CREATOR LOUNGE, the 125 ccm KICKSTARTER section and the PLAYGROUND, where there will be stunt shows, among other things, INTERMOT 2025 will show how modern and future-oriented the world of the motorcycle actually is.
Focus: youth
In addition to experienced motorcycle enthusiasts, especially 18 to 30-year-old fans of the motorised two-wheeler find themselves at the heart of the revised trade fair concept. The CREATOR DAY on 6 Dec 2025 is thereby the central highlight of this orientation: digital stars of the motorcycle scene will present authentic content directly from their life experience and make the trade fair their interactive stage.
In the CREATOR LOUNGE and in the PLAYGROUND, one can on this day encounter celebrities like Mariam Suhk and Viktor Stahl, who are convincing as a dream couple not only on the road, but also online. Known as @marii__official and @viktor__stahl, they provide insights into their road trips and couple stories every week in their beloved couple podcast @lautLeben. Even more glamour is promised with the Cologne racer Nina Londschien, aka @nanaxyda, who, with around 250,000 Instagram followers, is a constant in the scene and combines motorsport, fitness and lifestyle in a unique way. Another highlight is Matthias Betz, known as @meddesyoutube. Already active for 16 years as a content creator in the motorcycle and motorsport segment and for 3 years running for the Team Jens Holzhauer at the IDM in the motorcycle racing class Pro Superstock 1000, he inspires his audience, not only online but also on the racetrack.
However, INTERMOT offers more than online reach: in the PLAYGROUND, these Internet greats present exciting live interactions with stunts and many insights from their world. Following the action-charged performances, they can be experienced up close by guests in the CREATOR LOUNGE – for selfies, meet & greets and exclusive anecdotes from the biker community. Here, INTERMOT becomes the stage for authentic moments between stars and their fans.
Diversity and innovation
The trade fair also offers diverse platforms for all age and interest groups. The already-mentioned CREATOR LOUNGE is the central meeting point for networking, hands-on brand experiences and an exchange with the biking stars. In the PLAYGROUND, the passion for motorcycling can be felt right up close through exciting action and gripping drifts. The crème de la crème of motorsport meets in the RACING SPORT SECTION,. The 125 ccm KICKSTARTER section offers all those with a budding interest in motorcycling well-founded tips and technologies for a successful start in the motorcycle scene. And not least, the BIKER MEETING invites to relaxation and a community exchange in a unique atmosphere in proper style with culinary highlights and cold beverages.
INTERMOT 2025 is reinterpreting its role as a national stage, marketplace and community hub, and with a view to the future. It not only attracts trade visitors, but also offers all those interested a comprehensive experience that unites passion and innovation.
Those who wish to experience the future of the motorcycle will find it here at INTERMOT. THE TRADE FAIR. MOTORCYCLING, REIMAGINED. «
Source: Press release issued by Koelnmesse on 11 September 2025