Veröffentlicht am: 10.10.2026 um 09:43 Uhr:
ca. 4 Minute(n) Lesezeit
INTERMOT: INTERMOT 2027 Launches Ambassador Campaign with Five Motorcycle Creators
» The road to INTERMOT 2027 has officially begun. During the EURO MOTO Weekend at Germany's iconic Hockenheimring, INTERMOT introduced its five Brand Ambassadors for the upcoming show and launched its visitor communication campaign for the 2027 edition.
The newly appointed ambassadors, @meddes, @nanaxyda, @marie__jana, @yepitslilane, and @dukedreams, represent different facets of today's motorcycle culture. Over the coming months, they will guide their communities through the journey toward INTERMOT 2027, sharing personal experiences, industry insights, and their passion for motorcycling.
The initiative reflects INTERMOT's ambition to engage younger audiences and demonstrate how motorcycling is evolving. Through authentic storytelling and direct interaction with their followers, the creators aim to inspire newcomers and make the motorcycle world more accessible to people who may not yet own a bike.
Five Unique Perspectives on Motorcycling
Each ambassador brings a distinctive voice and area of expertise to the campaign.
@meddes combines his passion for racing with hands-on motorcycle projects, regularly taking his audience behind the scenes of life on and off the track.
@nanaxyda, based in Cologne, connects the worlds of motorcycles and fitness. Having previously collaborated with INTERMOT, she is already a familiar face within the event's community.
@marie__jana documents her adventures across Europe by motorcycle and in her self-converted van, creating stories directly from the road rather than from a studio.
@yepitslilane encourages a younger audience by demonstrating that physical stature should never be a barrier to enjoying motorcycling.
Meanwhile, @dukedreams has built a reputation for explaining technical topics in a clear and approachable way, making motorcycle maintenance and customization accessible to riders of all experience levels.
While representing INTERMOT, the creators will remain free to tell their own stories and focus on the topics that matter most to their respective communities.
Building Connections with a New Generation
According to INTERMOT Director Alexander Wolff, creators play an increasingly important role in introducing young people to the motorcycle industry.
For many aspiring riders, the first contact with motorcycling now takes place through digital content. What begins as watching videos or scrolling through social media can eventually develop into a genuine interest in motorcycles and the wider riding community. Through its ambassadors, INTERMOT aims to engage people at precisely that stage of their journey.
The creator gathering at Hockenheim highlighted the value of direct dialogue between the industry, motorcycle enthusiasts, manufacturers, and online communities. Organizers view this exchange as an essential step in ensuring a vibrant future for motorcycling.
Hockenheimring Provides the Perfect Starting Point
Known primarily as a venue for high-speed motorsport, the Hockenheimring offered an ideal setting for the launch of the campaign. While racing action unfolded on track, creators, fans, manufacturers, and industry representatives met throughout the paddock to exchange ideas and produce new content.
A special highlight saw the five ambassadors explore the circuit by bicycle alongside Uwe Seitz of the German Motorcycle Industry Association (IVM). The slower pace encouraged conversation, collaboration, and fresh perspectives on one of Germany's most famous racing venues.
The event also offered opportunities for close interaction with major motorcycle manufacturers, including BMW, Honda, Ducati, and Kawasaki, allowing creators to engage directly with brands and gain hands-on impressions of the latest machines.
The Road to INTERMOT 2027
The Hockenheimring gathering served as the starting point for a long-term communication campaign leading up to INTERMOT 2027. Photo and video content produced during the event will form the foundation of upcoming stories, updates, and behind-the-scenes insights shared across the ambassadors' channels.
Through these creators, INTERMOT hopes to give an early face to its new guiding theme:
“The entire motorcycle world in one place.”
INTERMOT 2027 will take place in Cologne from 19 to 21 February 2027, bringing together motorcycle enthusiasts, manufacturers, industry professionals, and newcomers from across Europe. «
Source: Press release from Koelnmesse dated 9 October 2026 / text edited using Copilot (AI)