Veröffentlicht am: 12.11.2026 um 18:03 Uhr:
ca. 3 Minute(n) Lesezeit
INTERMOT: INTERMOT and Louis Expand Partnership Ahead of INTERMOT 2027
» The organizers of INTERMOT 2027 have announced a major expansion of their partnership with Detlev Louis Motorrad-Vertriebsgesellschaft mbH (Louis). Following the successful launch of their cooperation in 2025, the collaboration is now set to become the largest partnership in the history of the Cologne-based motorcycle show.
The strengthened alliance reflects a shared goal: connecting with motorcycle enthusiasts long before the doors open in Cologne from 19 to 21 February 2027. Through a series of joint campaigns and interactive formats, INTERMOT and Louis aim to engage riders across all experience levels and strengthen the sense of community within the motorcycle world.
Putting Riders at the Center
At the heart of the expanded partnership is the motorcycle community itself. Whether someone has just earned their motorcycle license or has spent years exploring roads across different countries, INTERMOT and Louis want to create opportunities for riders to connect, share experiences, and celebrate their passion for motorcycling.
The initiative is designed to highlight the stories, adventures, and ideas that make motorcycle culture unique. Rather than focusing solely on products and technology, the collaboration places a strong emphasis on the people behind the handlebars and the experiences that unite them.
Interactive Campaigns Leading to INTERMOT 2027
In the months leading up to the event, motorcycle enthusiasts can expect a variety of interactive activities through Louis' communication channels. These campaigns are intended to give riders an active role in the journey toward INTERMOT 2027 and offer opportunities to engage directly with the motorcycle community.
The organizers view this approach as an important step in building anticipation for the event while creating meaningful interaction between riders, brands, and industry stakeholders.
Podcast Offers Behind-the-Scenes Insights
As part of the partnership, INTERMOT and Louis are also providing additional insights through a dedicated podcast episode. The podcast explores the expanded cooperation and discusses how both partners plan to bring the motorcycle community closer together in the run-up to the event.
Interested listeners can learn more here:
INTERMOT and Louis Partnership
INTERMOT x Louis Partnership
Podcast
https://www.intermot.de/die-messe/intermot/partnerschaft_louis/
Looking Ahead to Cologne
Under the guiding theme "The Entire Motorcycle World in One Place," INTERMOT 2027 aims to bring together manufacturers, suppliers, industry professionals, motorcycle clubs, content creators, and riders from across Europe.
The expanded partnership with Louis is expected to play a central role in strengthening the connection between the event and the community while maintaining enthusiasm for the new riding season throughout the winter months.
INTERMOT 2027 will take place from 19 to 21 February 2027 in Cologne and is widely regarded as one of the first major motorcycle events of the year.
For more information about the exhibition, visit:
Official INTERMOT Website
Save the Date: The official ticket shop opens on 16 November 2026. «
Source: Koelnmesse press release dated 11 November 2026 / text edited using Copilot (AI)